Brain child of Belfast-born entrepreneur Ian Bell, Bellaire Hair & Beauty is situated on Royal Avenue in Belfast City Centre and launched in June 2010. Offering the very latest in treatments, services and technology from the world of hair and beauty, Bellaire is an uber-chic salon which brings indulgent pampering and a moment of escape in the heart of the city centre. Due to the high volume of beauty salons in Belfast, PR focused on the diversity of services offered under one roof and the exclusivity of treatments such as laser teeth whitening & ethically sourced hair extensions.
CMPR organised the packed-out launch event, which boasted famous faces such as Zoe Salmon, Gemma Garrett, Orlaith McAllister and Katie Larmour, who all had a look around the salon while sampling canapés and champagne in true VIP style. Coverage from the event was wide spread and included launch party copy and pictures, salon reviews and competitions. CMPR also arranged for the gorgeous Paloma Faith to sample the spa’s services while Djing in Belfast, generating further interest in the salon. We also used social media to promote the salon and its services, and to build a strong relationship between the salon and its fans.
The Press