This small but chic medi spa opened in the affluent BT9 area of Belfast, with an experienced beauty expert at the helm. Lots of other spas in the area focused on beauty, so with SKIN, CMPR focused on unique services such as laser lipo (spot fat reduction without surgery), diamond head micro-dermabrasion and other treatments, which were unavailable elsewhere in the geographic area. We primarily used trials and reviews to educate the media and generate coverage of the unique services as well as hosting a launch event for key opinion formers.
We promoted Judith Mulgrew, the proprietor, as an expert in her field with the media and secured numerous and ongoing slots on TV, radio and in print for comment on surgical and non-surgical cosmetics. We also used social media to promote the spa and its services, with celebrity endorsement through a number of high profile visitors/users.
The Press